Sound financial management means knowing the firm’s cash flow, forecasting cash needs, planning to borrow at the appropriate time and substantiating the firm’s payback ability. Even a business with respectable sales volume is not protected against financial disaster, and it’s often due to poor financial planning.

Too often small business owners feel that their knowledge of the line of business is sufficient to ensure their business is a success. However, it’s not good enough to figure that you have $15,000 in capital and a good idea for a business. You must figure cash flow over many months to construct a reasonable cash flow projection. One of the common failings of start-up companies is the lack of capital. Cash constantly flows into and out of a business. A certain amount of the owner’s investment is the business should help provide the liquid assets for cash flow.

Without a floating supply of cash, almost every business will occasionally experience problems associated with the lack of liquid cash. A lack of cash to meet debts or maintain product supply can threaten a business. Bankruptcy can and does occur with otherwise profitable businesses, when there’s insufficient capital to carry the business through a cash crunch. If you don’t know how to develop a cash low plan, ask for help.

As an entrepreneur, you want to minimize the risks and maximize your chances for business success. By seeking advice and assistance when it comes to financial planning, you are taking responsibility for the operational details that can make or break a business. Before you enter into contracts, have your attorney review the language to be sure that the contract works in your favor and that you understand how you are bound by the agreement. Consult with your accountant regarding financial and financial planning issues.