New Home Cleaning Service Marketing and Client Relationship Strategy

You have started a new home cleaning service business, hired cleaning staffs & trained them for professional cleaning.

You have done the all cleaning business setups.

Now the next most important step is getting clients for cleaning business and promote your new home cleaning service.

Every cleaning business wants more clients and even try to keep them regular.

But getting clients and being popular for new home cleaning service business is not an easy task.

As the cleaning industry is getting competitive day by day because of the great business opportunity and low setup cost.

In this article, I will explain to you how to get clients for new home cleaning services company and get a better relationship.

While creating a marketing plan for a company many owners make it very complicated.

Your marketing plan should be very clear and focused.

#1 Branding Basics

It is the very big misconception about branding means just your logo but it is more than that.

A branding means your values as service providing company, your belief and being a new home cleaning service company the experience you want your client to have when they take your service.

This is what makes you different from your competitors and keeps you a step ahead.

For example: If your company values are protecting the environment from harmful chemicals.

Then you can offer your customers eco-friendly cleaning, where you use natural cleaning products.

This will become an advantage and unique quality of your service.

The people who are eco-friendly will choose your cleaning service over a competitor who doesn't provide this.

Find out what you believe in, being a customer what you expect from a cleaning company.

Branding is the process of finding what you want from a home cleaning company and provide that to your actual clients.

Being a new home cleaning service company you need to find what you can provide new to the clients that nobody else is providing.

Let’s Start Doing Marketing of Your New Home Cleaning Service

For a new home cleaning business marketing is the only way to get clients.

So here are some tips for the marketing of new home cleaning services business.

This will require an investment of time, dedication, and money, but once your new home cleaning business reputation has been established.

Your company will continue growing due to referrals from your happy/satisfied clients.

Then you don’t need to spend more money & time on marketing your quality service will automatically bring new and regular customers.

       1.Authority searchable directory website listing

       2.Social media promotion for easy approach

       3.High-quality service for satisfied clients

       4.Competitor analysis to become better

       5.Train your cleaning staff to represent your company well

1. Membership of Searchable Directory Website Listing

You are doing marketing to get Exposure and clients, right?

Getting listed on searchable cleaning company directory website is one the best option.

There are lots of cleaning business searchable directory website where you can get the membership with a very minimal charge.

You will get the listing of your website with your contact information and your logo.

These cleaning company directories are searchable by zip code or area code. So that local client can easily search you with their zip code.

These directory websites offer lots of other facilities which are very useful for all type of cleaning business like

• Commercial Cleaning Calculator

Commercial cleaning estimate calculator Commercial cleaning estimate calculator is professionally designed to meet the needs of all commercial & industrial cleaning companies.

Considering their clientele, location or preferred rate, you just need to enter the client’s information and it will give you the standard pricing for cleaning job every time.

• Residential Cleaning Calculator

This kind of residential cleaning estimate calculator is professionally designed to meet the needs of all home & carpet cleaning companies.

Considering their clientele, location or preferred rate, you just need to enter the client’s information and it will give you the standard pricing for cleaning job every time.

• Bid Generation Software

This one the most useful tool for all type of cleaning company this will help you generate bid within few steps.

In this kind of tools you just need to enter your company information and the bid information and generate a professional looking bid that you can print, email or fax.

• Cleaning Business guidance and help

Being a new home cleaning service provide you don’t have so much experience of business experience and knowledge.

These directory websites are in the cleaning industry for the very long time and having lots of problems solving blogs all their members.

2. Social Media

Social media is another best place for the marketing of your new home cleaning services.

It offers you an easy approach to get connected with a lot of people very effectively.

As we are talking about social media marketing Facebook is one of the most popular social media platforms which you can choose a priority.

As because Facebook has 214 million users only in the United States.

Facebook offers you to advertise your service for a particular location, age group, people (profession/designation) etc.

Because in a home cleaning business majority of your clients are working so you can easily target CEOs, business owner etc.

So if you are targeting that kind person the probability of getting a cleaning job is higher.

That is the reason choosing social media platform for the marketing of your new home cleaning services is one of the best options.

 

3. High-Quality Service for Satisfied Clients

High-quality cleaning service should be the main objective of your new home cleaning business because this is the best way get customer satisfaction.

You can maintain the quality of your service by using the best cleaning techniques, natural cleaning products, professional cleaning tools and trained employee.

Being a cleaning business owner you always want to get regular customers.

This can be only possible when you provide high-quality cleaning service.

If your customer gets satisfied with your cleaning then automatically they will refer other people to hire you for home cleaning service. And what is better than when your customers started doing marketing for yourself.

4. Know About Your Competitor

Knowing about your competitor can help you to become better cleaning service provider.

For that you can select two or three house cleaning service provides to do the cleaning of your home.

Once they completed cleaning you need to check what they did, and note what you wish they would have done.

This is the best way to figure out what’s your competitor is missing in their service.

After analyzing your competitor service make a list of all the missing points of your competitors.

Make a list of missing points try to keep them in your service.

5. Train Your Cleaning Staff to Represent Your Company Well

Your cleaning staff is the way of making an outstanding client encounter since they're the face of your company.

They're the ones out there in the homes of your customers, conversing with them and regularly becoming more acquainted with them well.

Therefore, it’s very important for to you train your cleaning staff to be representative of your company.

A decent place to begin with this training is soft skills.

You must read this article, Cleaning Staff Training: A Great Way to Increase Your Profit!

It will help you know which skills you have you develop in your cleaning staff.

Apart from training the soft skills, you must train your cleaning staffs what you need the client experience to be and explain them about how they can make it happen in their everyday work.

Conclusion

You have started new home cleaning services and it is one of the best business ideas.

All the above are the latest marketing trends, used by many small business owners.

Marketing can make your new home cleaning service business a popular and help you to get new clients.

But if you want to keep your clients regular, then you have to provide high-quality service and unique the experience you want your clients to get when they take your cleaning service.

Once are excel on these things, you don’t have to spend time and money to get new clients, even they will automatically come to you for your service.

“Which Of The Above Techniques You Found Useful For Marketing Of Your Cleaning Business? Let Me Know In The Comment Below.”